Cherryl Alan

President & Founder

Cherryl is a graduate of the famed fashion institute of Design and Merchandising, where she received her degree in interior design. She performed her undergraduate studies at UCLA School of Architecture. Cherryl has many awards for her work and is accredited with all the major professional design associations.
Cherryl’s work has been featured on many national television shows and has been published in a number of nationally recognized magazines.

For the past 18 years Cherryl has run a highly successful business, now in her new Tarzana Showroom. Prior to that, she was a partner in the highly successful B.L.I. Designs of Santa Monica, California. But don’t expect to see her in the Beverly Hills showroom too often, Cherryl works exclusively on referrals and spends most of her time personally overseeing each project with exquisite detail. She views each project as her own baby and personally works on each job from architectural concepts to delivery of all the furniture. She allows no detail to go undressed, right down to the correct dishes and perfect floral arrangements.

Cherryl is a California girl born and raised in Los Angeles. Although she works all over the world and has designed projects in every imaginable style, the one thing that resonates throughout her designs are comfortable and useable furniture placed in elegant settings. She attributes this style to growing up in California where they like to live in comfort, but still maintain elegance and style.

Cherryl’s personal philosophy on design is that interiors should not look decorated, but should evolve out of the client’s personal style reflecting their individual taste and personality. Cherryl prides herself on is her ability to get inside the mind of her clients and interpret what style they want. To do this job well, you have to be part therapist and part psychic.” She believes that “design is for ever one” which has allowed her to work on projects as small as 1,500 square foot condominiums to 25,000 square foot mansions with the same passion for the project.